Team USA Winter Olympics for Citi "Every Step of the Way"
For Sochi 2014 Winter Olympics, A76 again joined forces with PKT & Citi's Every Step of the Way Program to create their latest campaign. We were up close and personal with eight Olympic & Paralympic athletes and veteran Olympic ambassadors showcasing their skills, mindsets and motivations as well as their chartiable initiatives.
The challenge: bring winter sports environments indoors to create the performance aesthetic seen during the games in just fours days and at the height of an NYC summer; one part cerebral and one part physical. With the dream team crew at hand, the results legendary.
Director: Duffy Higgins
Producer: Colleen Miller-Moran
Assistant Director: Shad Melvin
Director of Photography: Eric Giovon
Editor: John Reis, Nuno Xico, Sophie Peer